Marketing Manager, Demand Generation - Europe

Remote

Full Time

Marketing

Mid Level

Zilliant powers intelligent B2B commerce with our industry-leading price optimization and sales guidance software. Our data science, cloud-native software, and passion for customer success deliver the highest ROI, fastest time to value, and highest customer satisfaction.  If you’re ready to make an impact at a growing company that values the time, input, and effort of each of its employees, we’re eager to connect with you!

Are you a strategic and results-driven marketer with a passion for driving growth across diverse European markets? Do you thrive in a fast-paced environment where your creativity, data-driven mindset, and localization expertise can make a real impact? If so, we want to hear from you!

As our Marketing Manager, Demand Generation – Europe, you will play a pivotal role in shaping and executing demand generation programs tailored to key European markets. You’ll own and optimize email marketing strategies, develop high-impact demand campaigns, and partner closely with Business Development Representatives (BDRs) to design and implement localized outbound sales programs.

This role is specifically designed for a Europe-based professional who understands the nuances of localizing marketing strategies to resonate with diverse European audiences. Your efforts will be instrumental in generating and nurturing a strong pipeline of qualified leads, contributing directly to revenue growth.

What You’ll Do:

Email Marketing: Design, execute, and optimize email marketing campaigns that engage and convert. Leverage A/B testing and analytics to continually improve performance and ROI.
Demand Campaigns: Develop and manage comprehensive demand generation campaigns across multiple channels, including digital, social, and content marketing. Ensure alignment with sales goals and company objectives.
BDR Sales Programs: Lead and enhance our BDR programs by providing strategic guidance, developing targeted outreach strategies, and optimizing processes to maximize lead conversion rates.
ABM and Automated Outreach: Implement and manage ABM campaigns, utilizing personalized content and strategies to engage high-value accounts. Leverage marketing automation tools to create and execute automated outreach campaigns, ensuring timely and relevant communication with prospects.
Analytics & Reporting: Monitor and analyze campaign performance, providing actionable insights and recommendations. Develop and maintain dashboards to track KPIs and report on the effectiveness of demand generation efforts.
Develop and execute localized demand generation programs tailored to regional markets, ensuring messaging resonates with target audiences and drives engagement.

Who You Are:

A collaborative leader who works closely with cross-functional teams to align strategics and drive cohesive, integrated marketing efforts.
Analytically minded with the ability to interpret data, identify trends, and make data-driven decisions.
Results-oriented approach and a passion for driving growth creatively.

What You’ll Need:

Bachelor’s degree in Marketing, Business, or a related field. MBA Optional but valued.
5+ years of experience in demand generation, email marketing, or a related role, preferably in the B2B SaaS industry.
Proven track record of designing and executing successful email marketing and demand generation campaigns.
Experience running and managing ABM strategies and automated outreach campaigns.
Proficiency in marketing digital tools (e.g., HubSpot, Marketo, 6Sense, Salesforce)

What You’ll Enjoy:

Generous Paid Time Off (PTO) policy to ensure a solid work/life balance
Monthly Zilliant Zen Days to rest and recharge
Volunteer Time Off (VTO) policy to give back and contribute to your local community
Remote or Hybrid work schedule, depending on team and personal preferences
The financial and strategic backing of Madison Dearborn Partners (MDP)

Zilliant is committed to creating a culture of respect, belonging, and inclusivity. We are dedicated to revealing relevant opportunities to elevate equity, promote diversity, and lead with purpose.

Zilliant is a proud Equal Opportunity Employer (EOE) and provides an environment of diversity, equality, and inclusion (DEI) to all employees and applicants, regardless of a person’s age, race, color, physical or mental disability, genetic information, gender, gender identity or expression, marital status, medical condition, ancestry, military or veteran status, national origin, religion, religious creed, sex, sexual orientation, or any other protected status under federal, state, or local law.

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